In recent years we have seen a lot of new product launches which are success stories in themselves. An ideal case in point is Bisconni. Bisconni is the biscuit division of Ismail Industries Ltd which started in April 2002 launching two new brands of biscuits by the name of Cocomo and Rite during the first year.
Both these brands proved to be a major hit in the market and helped the make their presence felt in the industry despite competing with big established brands like English Biscuit Manufacturers (Pvt) Ltd (EBM) and Continental Biscuits Ltd (LU).
Since then there has been no looking back. The company has introduced a whole range of biscuits to appeal to a variety of customers.
The company introduced five more biscuit brands with more in the pipeline including Flo, Eggo, Crux, Chocolate Chip Cookies and Power.
What sets Bisconni apart is its ability to come up with innovative products to meet customer needs. They have a knack for knowing what will appeal to their customers.
The company has been rewarded for their efforts at innovation as they are now a brand to be reckoned with. In a very short time frame they have developed a very good brand image for themselves.
They have managed to uniquely differentiate themselves from other brands in the market by making their name synonymous with biscuits "Biscuits are Bisconni", With an upscale image and a product line to match Bisconni is on its way up.
So here's to Bisconni wishing them many more successes in the future. May it prosper and teach upcoming companies how to flourish.
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