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Business & Finance

Dropbox Dropping Apps

Published Updated

imageDropbox will be killing off two of its apps it created last year. Carousel and Mailbox, the two apps will be facing the axe as Dropbox plans to increase its work efficiency. The idea behind disbanding the apps is to increase the cloud storage company’s focus on corporate customers and develop a sustainable business.

According to Forbes, the photo app, Carousel offered to automatically back up photos stored on a phone and display them alongside images already stored in a Dropbox account. The other app, an e-mail and task manager called Mailbox came through an acquisition Dropbox made in 2013.

The move is being made in wake of the company being valued at $10 billion in a financing round last year, Dropbox is under pressure to increase its revenue and eventually go public or sell itself. Fidelity Investments and Blackrock wrote down the stakes of their Dropbox investments this year.

However, the company said in a statement that features from each app will make their way into other Dropbox services. Forbes further reported that Dropbox has tried to straddle two missions in recent years: to build a product beloved by consumers and to create a service that satisfies businesses' unique needs. The former strategy, which includes these apps, has fallen somewhat out of favor since the company brought in Chief Operating Officer Dennis Woodside from Google last year. In a June 2015 interview, Woodside said he has been pushing the company to give corporate customers more priority.

Copyright Business Recorder, 2016

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