KARACHI: MINI enters the Pakistani market, marking a new chapter for the brand in a country with strong long-term potential and a rapidly evolving premium mobility landscape. Introduced by BMW Group Middle East in partnership with Dewan Motors, the new generation of MINI vehicles is now available to local customers for the first time.
The market entry is defined by a fully electric model portfolio, including the MINI Cooper Electric, MINI Aceman and MINI Countryman Electric. Built on a new technology platform, the new MINI family combines characteristic design, an immersive digital experience and locally emission-free mobility, tailored for urban environments and evolving customer expectations. Across the new MINI family, a strong focus is placed on individualisation and personal expression.
Dennis Obermeier, Head of MINI Middle East, said “MINI is seeing clear demand in Pakistan for more expressive, connected and design-led vehicles. With its new generation, the brand responds with a fully electric portfolio that integrates advanced digital technology with an intuitive user experience, while preserving the characteristic MINI driving feeling in a modern format.”
MINI’s entry into Pakistan is enabled through its long-standing partnership with Dewan Motors, the official importer of BMW Group vehicles in the country since 2004. With an established presence across key cities including Karachi, Lahore and Islamabad, Dewan Motors ensures a consistent premium customer experience aligned with global BMW Group standards.
Zaeem Ul Haque, Director Operations, Dewan Motors said: “The launch goes beyond product introduction. It represents our commitment to delivering a premium and locally relevant customer experience built on long-term relationships, strong retail foundations and continuous market development.”
Copyright Business Recorder, 2026
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