LAHORE: Pakistan Horticulture Development and Export Company (PHDEC) launched Guava Bagging Pilot Project in Sharqpur area, the most famous and largest Guava production hub in Punjab, Pakistan.
After the successful adaptation of mango fruit bagging technology which resulted in remarkable improvement in fruit appearance, quality, and demand in both domestic and international markets PHDEC decided to extend this success to Guava, another important fruit crop of Pakistan.
Guava has an annual production of around 800,000 tons in Pakistan; however, its exports remain negligible despite good demand in the European Union (EU) and Central Asian Republics (CARs). At present, Pakistani Guava is exported only in small quantities to the Gulf and UAE markets.
One of the main reasons for the fruit’s limited international market access, especially in high-end destinations, is its poor cosmetic quality, mainly caused by fruit fly attack, bruises and physical damage during orchard handling.
To address this challenge, PHDEC has initiated the distribution of Guava protection bags to farmers free of cost under this pilot project. These bags will: (i) Protect fruit from fruit fly attack and other pests; (ii) Enhance cosmetic appearance and overall quality; (iii) Reduce chemical/spray costs; (iv) Act as a physical barrier against wind, insects, and contact damage from leaves and branches; (v) Shield the fruit from upcoming frost and smog, improving both quality and shelf life.
PHDEC has also organized a training workshop to guide Guava growers on proper bagging techniques and post-bagging fruit management. In addition, leading guava exporters has been engaged to connect with these growers for the export of high-quality Guava to EU markets. PHDEC will continue to monitor the project and maintain close coordination with participating farmers to ensure that premium-quality Guava is developed and successfully exported to high-end international markets.
PHDEC remains committed to supporting Pakistan’s horticulture sector through value-chain interventions, technology transfer, and capacity building. This initiative is part of PHDEC’s broader vision to enhance the quality, competitiveness, and export potential of Pakistan’s horticultural products, enabling farmers to earn better returns and strengthen the country’s position in global fruit markets.
Copyright Business Recorder, 2025
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