World No Tobacco Day: WHO, GoP join hands to deal with devastating economic & health impacts

ISLAMABAD: The government of Pakistan and the World Health Organization (WHO) have joined hands to jointly collaborate to deal with the devastating economic and health impacts of tobacco, which annually results in the deaths of 164,000 people and financially cause Rs700 billion or $2.5 billion losses to the country.

The development came here on the occasion of World No Tobacco Day jointly organised by the WHO and the Ministry of National Health Services. The participants emphasised that all tobacco products on the market, without exception and regardless of the manufacturer, are extremely harmful to health and pose serious risks to people of all ages including children and teenagers.

Speaking on the occasion, Additional Secretary Health Laeeq Ahmad said that Pakistan was a proud signatory to the World Health Organization Framework Convention on Tobacco Control, Pakistan remains firmly committed to implementing comprehensive, evidence-based measures to reduce tobacco use. He thanked all partners, including WHO, for their unwavering support. “Together, let us work towards a tobacco-free Pakistan, a nation where our people can live, work, and thrive in an environment that values health, safety, and well-being,”

He said that Pakistan in collaboration with WHO and other partners was committed to work together on urgent and sustainable measures to save lives. Measures include long-term increased taxation, advertising bans, regulation on plan packaging and product design to reduce appeal – especially to vulnerable populations such as children and teenagers, tobacco and nicotine-free public spaces, strict enforcement of tobacco control laws, and medical support for those who want to quit.

Research has shown that measures such as tobacco taxation are effective in increasing revenues for the government while also reducing consumption, tobacco-related diseases, and pressure on health systems.

Pakistan ratified the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) in 2004, and WHO provides continuous technical support to the Ministry of National Health Services Regulations and Coordination and the Federal Board of Revenue in areas such as tobacco tax policy and track-and-trace implementation.

WHO Deputy Representative in Pakistan Ellen Thom said, “The 164,000 people dead to tobacco every year are not just numbers. They are workers with families. They are sons and daughters. They are also teenagers and children, who are particularly vulnerable and an easy target for the advertisement of the tobacco industry. Let us unmask the appeal. Tobacco is not a candy; it is a killer, and we need to protect our children, our families, and our communities.”

Copyright Business Recorder, 2025