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With the aim to encourage youth to speak out against issues that are preventing them from having a better future, djuice has launched a youth anthem 'Kya Darta Hai', a song sung by Shehzad Roy. The song has been written by Shehzad Roy and Nazir Akbar Abadi, while the music video has been directed by Saqib Malik.
Speaking about the anthem, Usman Javed, Director Marketing, Telenor Pakistan said: "Music is something that connects young people everywhere; Shehzad Roy is Pakistan's youth icon who is known for his social music, which talks about empowerment and social change. So the djuice team asked Shehzad to create a song which young people could identify with."-PR

Copyright Business Recorder, 2011

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