NBC and Twitter partner-up for London 2012 Olympic Games

KARACHI: NBC Olympics has announced a partnership agreement with social networking giant Twitter, at the London 2012 Olympic Games.

Under the partnership agreement, the companies would launch the first ever US Olympics page which will bring together content from athletes’ feeds, @Olympics, @USOlympics and more. The event page will serve as Twitter’s home page for all Olympic activities. Teams from Twitter and NBC Olympics will work in collaboration to keep the page updated.

Gary Zenkel, President of NBC Olympics said, "With the eyes of the world focused on London, there is no doubt that the conversation on Twitter will rage around the competition, the athletes and the incredible stories from the Games. This partnership with Twitter will enable NBC Olympics to make an enormous contribution to this conversation, bringing to the swarm of attention surrounding the London Games our expertise, depth of content from our years of preparation, and the unique access to the Games only NBC Olympics has in London."

Chloe Sladden, Vice President of Media for Twitter said, "Twitter has become the roar of the crowd during live sporting events. Partnering with NBC Olympics to create Twitter.com/#Olympics allows us to now shine a spotlight on the best moments within the shared experience of the Olympics and to tell the stories that capture the world's attention. Our unparalleled joint orchestration across NBC Olympics' presentation of the Games on-air, online, on mobile, and on tablet will bring fans closer to every moment of the Olympics."