Breast cancer awareness campaign: Mazar-e-Quaid illuminates with pink colour

Quaid-e-Azam Mausoleum bathed in Pink lights on Thursday in support of Pink Ribbon for Breast Cancer Awareness Campaign. Pink Ribbon is dedicatedly working for 15 years to raise awareness for the prevention of Breast Cancer and to provide advocacy and healthcare services to the patients and potential victims.

Pink Ribbon is doing Pink illuminations since 2012 because Pink landmarks give a wonderful visual reminder that every woman should be aware of Breast Cancer. Through the illumination of these iconic structures, we can aware millions of people across the country that will automatically save thousands of precious lives.

"We are honoured to illuminate one of the most sanctified places in the country," says Omer Aftab, Chief Executive of Pink Ribbon Pakistan. Omer Aftab requested the chief guest "First Lady" Samina Alvi Shahiba to come forward and press the button to turn the Pink lights on.

First Lady expressed her views about the issue of breast cancer. She said, "The prevalence of breast cancer in Pakistan is the highest among all the Asian nations and the major cause is people's reluctance to accept it as a serious disease which ultimately causes the higher rate of mortality due to Breast Cancer."

Talking to the media, Omer Aftab mentioned that Breast Cancer is killing more than 40,000 women per year and the prevalence of breast cancer is very high in Karachi and Sindh.

Copyright Business Recorder, 2019