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The President Lahore Chamber of Commerce & Industry (LCCI) Malik Tahir Javaid has said that average trade around $70 million between Pakistan and Greece is not a healthy state of affairs. Meagre trade between the two countries is well below the actual potential that exists in the two countries therefore private sector of the two countries should enhance their interaction to play vital role in this regard.
LCCI President Malik Tahir expressed these views while talking to the President Greek-Pakistan Chamber of Commerce and Industry Maria Rubina G. Markopoulou here on Monday.
Though the balance of trade has traditionally been in favour of Pakistan but its volume is discouraging and called for strategic efforts. He said that in 2016, the worth of Pakistan's exports to Greece was $62 million against the imports amounting to $8 million. Greece comes at 12th place among the top exporting countries and at 22nd place among the top importing countries for Pakistan in European Union.
With a view to create a conducive atmosphere, private sector of the two countries must identify the areas that may create opportunities for greater trade. We need to adopt modern and progressive marketing techniques with result-oriented follow-ups, he added.
The LCCI President said that exchange of trade delegations could also help enhance the process of trade and investment related information and the chambers of commerce could play their role in this regard.
Maria Rubina G. Markopoulou said that communication gap must be bridged as it is one of the biggest reasons of low trade between the two countries. She said that exchange of trade delegations and time dissemination of trade and investment related information could help boost two-way trade.
Both the chambers also agreed to business information to develop sustainable business cooperation between their respective members. LCCI & Greek-Pakistan CCI will arrange B2B meetings between delegations of their organizations to improve trade between the two sides.

Copyright Business Recorder, 2018

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