Horst Brandstaetter, owner of the German toy company that produces Playmobil, the small plastic figures loved by children the world over, has died aged 81 the company announced on Monday. "With Horst Brandstaetter the Playmobil family loses not just its chief, company owner and patriarch but the toy sector in Germany also one of its most distinguished personalities," the Geobra Brandstaetter company said in a statement.
Brandstaetter, who also invented the hula hoop, died last Wednesday, just three weeks before his 82nd birthday, it added, without specifying the cause. Known as "Herr Playmobil", or to colleagues simply as "HOB", Brandstaetter joined the family firm as a trainee mould-maker at the age of 19 in 1952 when it was run by his two uncles.
He became a joint shareholder two years later and, recognising the huge potential for plastic, rather than metal, toys, he completely restructured the company to accommodate the trend. In 1958, the company launched the hula hoop which went on to become a world-wide hit. When the oil crisis drove up the cost of manufacturing plastic products in the 1970s, Brandstaetter asked the company's master mould-maker Hans Beck to develop a completely new toy system that could be continually expanded. Beck came up with the 7.5 centimetre (3-inch) play figures. The initial three models - a knight, a construction worker and a Native American - were first introduced to the general public in 1974. "Their success at that time saved us from bankruptcy," the jovial, moustachioed Brandstaetter later admitted, saying he was himself surprised at the fascination the figurines exerted on children. "People seeing the Playmobil figure for the first time are usually unimpressed; it looks so simple. Adults don't immediately see the value of Playmobil. Its appeal is in the stories which it triggers in children's heads," he said.
Today, the figures range from police and pirates, to fairies and clowns. The most recent addition was a Martin Luther figurine, showing the Protestant Reformation leader with a Bible and quill, which was launched in February and sold out within 72 hours. The company's main production facility is in Dietenhofen in the southern state of Bavaria and it also has plants in the Czech Republic, Spain and Malta.
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