Boltlike launches next-generation audience intelligence ecosystem

LAHORE: Boltlike Solutions, a Brillanz Group company and official audience intelligence partner of MADsemble 2026, formally launched its next-generation audience measurement and intelligence ecosystem at a local hotel in Lahore, spanning television, digital and connected TV.

The launch coincided with a Boltlike-hosted industry conversation, “The Audience We Think We Know - One Audience. Many Screens.”, bringing together PEMRA, broadcasters, media agencies, advertisers and OTT platforms to examine how audiences are changing - and how the industry needs to evolve the way it measures and understands them.

BoltTAM - a PEMRA-licensed television audience measurement platform designed to measure television viewing at individual-viewer level through a representative audience panel.

“The audience hasn’t disappeared; it has moved across screens,” said Bilal Qureshi, Founder of Boltlike Solutions and Group CEO of Brillanz Group. “The challenge is no longer a shortage of data. It is making sense of billions of fragmented audience signals. Our ambition with Boltlike is to move beyond counting ratings, views and followers in isolation towards understanding audiences, what they watch, what engages them, how they overlap across platforms and where their attention is moving.”

Copyright Business Recorder, 2026