LAHORE: COMSATS University Islamabad, Lahore Campus, organised a seminar titled “Entrepreneurship, Advertis-ing and Leadership” under the Department of Media and Communication Studies, featuring Chairman Pakistan Advertising Association (PAA) and CEO Synergy Advertising Pvt. Ltd., Ahmed Kapadia, as the keynote speaker.
The session brought together students and faculty for an engaging discussion on advertising, leadership, creativity, and the evolving media landscape. During the seminar, Ahmed Kapadia shared insights from his professional journey
and highlighted the importance of adaptability, innovation, and continuous learning in the advertising industry.
Addressing students, he discussed the creative thinking and strategic planning behind successful campaigns for leading brands, including Suzuki, KFC, Roshan Digital Account, and Raast. He emphasized that impactful advertising requires a strong understanding of consumer behavior, market trends, audience engagement, and storytelling.
Ahmed Kapadia also reflected on memorable moments from his career, including the 1996 Cricket World Cup campaign featuring Salman Ahmad’s iconic song “Hai Jazba Junoon Tou Himmat Na Haar,” which became widely recognized across the country.
Copyright Business Recorder, 2026
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