ISLAMABAD: Telenor Pakistan has announced a strategic collaboration with Four Brothers Group to improve farmers’ access to high-quality, certified agricultural inputs, while promoting digital advisory and modern farming practices across Pakistan.
The partnership combines Telenor Pakistan’s digital agriculture platform, KhushaalZamindar, and e-commerce platform 7272.pk with Four Brothers Group’s certified agri-input and seed solutions.
Farmers will purchase authentic inputs online with transparent pricing and reliable doorstep delivery, supported by expert guidance from KhushaalZamindar. By linking trusted inputs with digital advisory, the initiative aims to enhance productivity, reduce risks, and boost farm profitability.Leveraging Telenor Pakistan’s extensive digital reach, Four Brothers Group will expand awareness and adoption of certified inputs nationwide, creating a scalable model that strengthens trust, affordability, and growth within Pakistan’s agriculture sector.
Commenting on the collaboration, Ahsan Maykan, Chief Marketing Officer, said, “This partnership represents a meaningful step toward transforming Pakistan’s agriculture sector. Through KhushaalZamindar, we are connecting farmers with trusted inputs and expert advisory, empowering them to adopt modern, technology-driven farming solutions that enhance efficiency, productivity, and sustainability.”
This partnership builds on Telenor Pakistan’s ongoing efforts to promote smart and sustainable agriculture. Through platforms like KhushaalZamindar and collaborations with institutions such as AARI and AgriTech innovators like Crop2X, the company provides AI-driven advisories, climate guidance, and access to authentic inputs. By connecting digital advisory services with reliable agri-inputs, Telenor Pakistan continues to advance a climate-resilient, technology-driven agriculture ecosystem that boosts efficiency, productivity, and sustainability for farmers.
Copyright Business Recorder, 2026
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