Treet Corporation Limited, a Pakistani diversified business group, is entering Pakistan’s fast-growing lithium-ion battery segment as it positions its battery business for the country’s accelerating shift towards solar energy and modern storage solutions.
“We’ve partnered with a major Chinese manufacturer to launch lithium-ion batteries plus inverters—about five SKUs across different sizes, including tower and wall-mounted solutions,” said Syed Sheharyar Ali, CEO of Treet Corporation Limited, in an interview with BR Research.
Treet Corporation Limited was incorporated in Pakistan as a publicly listed company in 1977. The company is engaged in the manufacturing and sale of razors and razor blades, along with other trading activities. The company has a product range of over 75 SKUs, including shaving razors, body razors and feminine razors.
However, unlike most market players that rely purely on imports, Treet plans a phased approach.
“We will start with imported solutions first so we can learn what works locally—what SKUs click, which don’t. After that, we plan to assemble locally, and eventually, we want to develop battery management systems in Pakistan too,” he shared.
There has been a growing shift towards alternative energy sources in Pakistan, especially solar, which has become increasingly popular among residential and commercial sectors.
According to Policy Research Institute for Equitable Development (PRIED), an independent think tank, Pakistan is experiencing unprecedented solarisation of its energy sector, with solar photovoltaic (PV) panels with a capacity of 33 gigawatts already installed across the country.
Sheharyar noted that the prices of lithium-ion batteries have come down substantially over the last 2–3 years, and with solarisation expanding, demand for storage solutions will rise.
The CEO believes Treet’s nationwide distribution network and seven-decade operating history give it an edge in a warranty-driven lithium-ion market.
“Lithium-ion warranties are long—three years up to ten years. So, the real question for consumers is: will the seller exist in five years to honour the claim? Many of the new importers might not.
“We believe we can build a stronger, more reliable value proposition for consumers compared to short-lived sellers who may not sustain quality and services.”
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