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TEXT: AdAsia Seoul 2023 marks the 33rd edition of the AdAsia Congress and is set to be the largest advertising and marketing conference in the Asia-Pacific region. The previous was a hybrid congress held in Macau.Tokyo hosted the first AdAsia in 1958.

The theme of AdAsia Seoul 2023, Transform, Playand Connect is very relevant. I have every confidence that the participants will find the Congress meaningful and will be able to take away valuable learnings that they will apply to their work.

I am also delighted to know that Teehee Kim is theBrand Ambassador for AdAsia 2023 Seoul. Teehee Kimis a versatile actress and has appeared in over 100advertisements across Asia. In addition to her, we alsohave Tiktoker Wong JeongSeo as an ambassador aswell, further diversifying the representation and reach.

AdAsia is a melting pot of technologicaladvancements, intellectual innovations and sheerfun-filled moments. Mr. Nack Hoi Kim, the GeneralChair of AdAsia 2023 and his fantastic team are leavingno stone unturned to make this a memorableexperience.I wish AdAsia Seoul 2023 every success.

Copyright Business Recorder, 2023

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