SAN FRANCISCO: Netflix reported billion-dollar profits and booming subscriber growth Tuesday that beat forecasts as global hits like Squid Game drew viewers in droves. Analysts had been worried that a surge in Netflix subscriptions during pandemic lockdowns would be followed by a plunge as the world opened back up.
But the streaming entertainment star said that in the third quarter it made a profit of $1.45 billion on revenue that grew 16 percent to $7.5 billion in that period. Subscribers jumped by 4.4 million, double the growth seen in the same quarter in 2020, allowing the platform to end the period with 214 million worldwide.
After rolling out a lighter-than-normal slate of content in the first half of this year due to Covid-related production delays, Netflix said it was finishing the year with "what we expect to be our strongest Q4 content offering yet."
"Our programming strategy is to provide members with a wide variety of high quality content that's loved and watched in large numbers," it said in a statement. New seasons of original Netflix series Money Heist and Sex Education were the biggest returning shows, viewed by 69 million and 55 million households respectively, according to the Silicon Valley powerhouse.
Squid Game became Netflix's biggest show ever, watched by a "mind-boggling" 142 million households in the four weeks after its release in mid-September, executives said. "The breadth of Squid Game's popularity is truly amazing; this show has been ranked as our #1 program in 94 countries," Netflix said.
Squid Game-themed products were on their way to retail outlets, Netflix told investors. Most of the subscriber growth in the quarter came from the Asia-Pacific region, which accounted for 2.2 million added Netflix members.
Joe McCormack, senior analyst at Third Bridge, pointed to the power of the Squid Game phenomenon. "Squid Game was Netflix's recent example of generating a global hit, with two-thirds of the company's total subscribers viewing the series in the first four weeks," he wrote.
But Netflix has also been plunged into America's culture wars by a Dave Chappelle comedy special that raises concerns about free speech and censorship, but has been slammed by its own employees as transphobic. In "The Closer," boundary-pushing mega-star Chappelle responds to critics who have accused him of mocking transgender people in the past by asserting that "gender is a fact" and accusing LGBTQ people of being "too sensitive."
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