AIRLINK 62.48 Increased By ▲ 2.05 (3.39%)
BOP 5.36 Increased By ▲ 0.01 (0.19%)
CNERGY 4.58 Decreased By ▼ -0.02 (-0.43%)
DFML 15.50 Increased By ▲ 0.66 (4.45%)
DGKC 66.40 Increased By ▲ 1.60 (2.47%)
FCCL 17.59 Increased By ▲ 0.73 (4.33%)
FFBL 27.70 Increased By ▲ 2.95 (11.92%)
FFL 9.27 Increased By ▲ 0.21 (2.32%)
GGL 10.06 Increased By ▲ 0.10 (1%)
HBL 105.70 Increased By ▲ 1.49 (1.43%)
HUBC 122.30 Increased By ▲ 4.78 (4.07%)
HUMNL 6.60 Increased By ▲ 0.06 (0.92%)
KEL 4.50 Decreased By ▼ -0.05 (-1.1%)
KOSM 4.48 Decreased By ▼ -0.09 (-1.97%)
MLCF 36.20 Increased By ▲ 0.79 (2.23%)
OGDC 122.92 Increased By ▲ 0.53 (0.43%)
PAEL 23.00 Increased By ▲ 1.09 (4.97%)
PIAA 29.34 Increased By ▲ 2.05 (7.51%)
PIBTL 5.80 Decreased By ▼ -0.14 (-2.36%)
PPL 107.50 Increased By ▲ 0.13 (0.12%)
PRL 27.25 Increased By ▲ 0.74 (2.79%)
PTC 18.07 Increased By ▲ 1.97 (12.24%)
SEARL 53.00 Decreased By ▼ -0.63 (-1.17%)
SNGP 63.21 Increased By ▲ 2.01 (3.28%)
SSGC 10.80 Increased By ▲ 0.05 (0.47%)
TELE 9.20 Increased By ▲ 0.71 (8.36%)
TPLP 11.44 Increased By ▲ 0.86 (8.13%)
TRG 70.86 Increased By ▲ 0.95 (1.36%)
UNITY 23.62 Increased By ▲ 0.11 (0.47%)
WTL 1.28 No Change ▼ 0.00 (0%)
BR100 6,944 Increased By 65.8 (0.96%)
BR30 22,827 Increased By 258.6 (1.15%)
KSE100 67,142 Increased By 594.3 (0.89%)
KSE30 22,090 Increased By 175.1 (0.8%)
Technology

Facebook launches Clubhouse-like live audio rooms and podcasts

  • Facebook's rollout of a potential Clubhouse rival follows the explosive early success of the invite-only live audio app
  • Public figures and certain Facebook Groups in the US using iOS will be able to create live audio rooms, with up to 50 speakers and unlimited listeners
Published June 21, 2021

Facebook Inc on Monday launched its own Clubhouse-style live audio rooms and a way to find and play podcasts on its platform, marking a push into social audio by the world's largest social network.

Facebook's rollout of a potential Clubhouse rival follows the explosive early success of the invite-only live audio app, which became a hit as people stayed at home during the Covid-19 pandemic. Facebook CEO Mark Zuckerberg was one of the Silicon Valley celebrities who have made appearances on the app, which recently expanded to Android users.

Facebook, which has said it wants to make audio a "first-class medium" on its platforms, joins Twitter Inc and messaging platform Discord which have already launched their own live audio offerings. Spotify debuted its own version, "Greenroom," last Wednesday. Slack, Microsoft Corp-owned LinkedIn and Reddit are also working on similar products.

Public figures and certain Facebook Groups in the United States using iOS will be able to create live audio rooms, with up to 50 speakers and unlimited listeners. These users can also invite people without a "verified badge" to speak, Facebook said in a blog post. Users on iOS and Android can listen to the rooms.

The company, which has been vocal about its push to attract content creators, said it is partnering with public figures including musicians, journalists and athletes in the live audio rooms rollout.

Listeners will be able to send Facebook's virtual currency "stars" to creators in live audio rooms. Zuckerberg has said the company will not take a cut of creator revenue until 2023.

A number of select podcasts will also be available on Facebook to US listeners and the company said it would soon add to this initial slate.

Facebook, which has been criticized for its handling of problematic content across its products, will face the challenges of moderating live and recorded audio content, including in private Facebook Groups.

Facebook is also working on a project with Spotify to share and listen to music on the platform.

Comments

Comments are closed.