MUMBAI: Indian fashion designer Satya Paul, whose eponymous brand breathed life into the traditional sari, modernising the garment with funky prints, has died at 78, his family said.
Born on February 2, 1942, he first made his mark in the world of fashion retail with the 1980 launch of L’Affaire, India’s first sari boutique, before establishing his own label five years later.
His pioneering designs blended Indian handloom techniques with a modern palette, producing saris adorned with polka dots, zebra prints and abstract motifs.
He did not limit himself to saris however, expanding into accessories such as scarves and ties, and eventually creating a retail empire that spanned eight Indian cities and a thriving online business.
Drawn to spiritual pursuits from an early age, Paul passed away at an ashram in the southern city of Coimbatore on Wednesday after suffering a stroke last month, his son Puneet Nanda said.
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