KARACHI: Careem has received donations of Rs21.5 million over the last two years through its rewards and 'Build Pakistan' car type. These donations were made by customers using Careem Super App to two reputable charities, The Citizens Foundation (TCF) and World Wide Fund for Nature-Pakistan (WWF-Pakistan).
The donation amount was revealed in a unique virtual ceremony where notables from both charities and Careem were present where out of the cumulative amount, TCF and WWF received Rs 18.2 million and Rs 3.3 million respectively over a period of two years.
Careem Rewards are redeemable points customers earn on all rides they take or food/delivery orders they place. With the recent launch of its Super App, Careem has expanded its rewards programs, enabling customers to redeem their points on numerous functions within the app ranging from rides, food, shopping, credits, skywards miles, partner services, and entertainment.
As part of Careem's overall purpose and Super App strategy, it is determined to constantly innovate its services all while building its rewards program further by partnering with local and regional service providers as well as charity organizations.
Copyright Business Recorder, 2020
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