Mobilink has revamped the persona of 'Jazba', its vibrant and spirited youth brand, which now aims for a more focused approach towards the individuality, passions, values, aspirations and potential of Pakistan's youth. The revamped persona of Jazba, was announced with the launch of a new brand vision for the youth of Pakistan, ie 'Juro Gey Tuo Jano Gey', which is based on the idea of 'Unlocking the Unknown', in other words committing to one's passion to discover possibilities.
The launch was also accompanied with the announcement of Atif Aslam as the new face of the brand, with his persona and passion reflecting the redefined vision and brand attributes of Jazba. Jahanzeb Taj, Vice President Marketing, Mobilink, emphasised, "The Jazba brand was launched as a tribute to values that are both personal and universal emphasis.
This revamp of our brand vision promises to now both empower and enable the youth of Pakistan through the medium of mobile communication. The youth of this country are the pride and future of Pakistan, and the new Jazba promises to help them express their individuality as a means of self-discovery and growth." Jazba now offers a multitude of superior offerings encased in one package, thus, surpassing all previous offerings within Pakistan's cellular industry. The brand offers tremendous value-for-money to the young, spirited telecom enthusiasts, thus gaining unprecedented advantages in communications.-PR
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