The Haier brand seminar 2012 held the other day at a local hotel in Lahore was indeed a grand success, as dealers big and small from all over the country participated in sizeable numbers.
The Managing Director of Haier Pakistan Shah Faisal Afridi, the CEO Yujun Song, Country Head Marketing and Sales Munawar Durrani, Chinese Manager Marketing and Sales Li Dapeng and Brand Manager Hamayoun Bashir were present, among other Haier officials, to share the success stories of the organisation.
The theme for the annual get-together this year was, "Take off together for success", and the top Haier management highlighted the various accomplishments and achievements of Haier Pakistan over the last 10 years, with special mention of the business growth during the current fiscal year.
The Managing Director Afridi spoke about the corporate culture of Haier, which is guided and developed by advanced concepts, innovative strategies, efficient organisational skills, creative technology and market orientation. Afridi happily announced how Haier Pakistan's overall market position in the country from being the Number 7 last year has changed to that of being Number 2 this year, and a record-breaking sales figure was achieved in 2011 when 90 per cent sales targets were realised.
While Haier Pakistan's marketing investment increased by 30 per cent in 2011, Afridi assured it will be increased by 50 per cent in 2012. He implied he will do his best not only to maintain Haier Pakistan's Number 2 position in the market but raise it to be Number 1 by way of constant innovation, introduction of more new environment friendly products complying with Haier's global theme of Eco Life, and the constant upkeep of high business ethics. The Haier Managing Director disclosed that a modern, hi-tech deep freezer production facility was under way, which will start production by the end of 2012.-PR
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