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"Avanza Solutions, a commitment to continuously advance value innovation, was just a dream a decade ago. Throughout these years, Avanza has advanced in delivering value innovation to serve its clients, thereby, progressing this dream into a magnificent reality!
Avanza pays tribute to its valued clients, who welcomed the company as their strategic partner and rejoiced as it grew to a multimillion dollar international company of over 500 employees world-wide. Building on integrity, professionalism, and excellence, Avanza has evolved into a leading information technology company serving markets globally.
As this journey goes on, Avanza's passionate team continues to shape the future with inspiring initiatives-delivering such value innovation to clients that becomes their strategic edge."
URL: www.avanzasolutions.com
Twitter: AvanzaSolutions

Q. Please tell us a little about Avanza Solutions and how it started?
Avanza Solutions was founded in the year 1999 in New York, USA by seasoned bankers with a vision to be recognised and respected as the best in class Software and Services Corporation-an organisation built over core values of integrity, professionalism, and excellence. Within a year, an offsite facility was established in Pakistan to facilitate the clients across regions. The globalisation vision was further extended and Avanza opened another office in Madrid, Spain in partnership with Banesto Bank of Spain. The facility currently hosts 200+ developers in Spain and is considered as one of the most reputed software houses in the region.
In 2003, Avanza noticed an exponential growth in the Middle East market, specifically in UAE, and hence a regional head office was established in UAE with Emirates Technology Group as a local partner. In 2010, Avanza started a liaison office in Australia to reach the Far Eastern and Australian markets. Avanza is now a global software solutions provider specialising in e-Business and e-Banking solutions, IT Consulting, Enterprise Application Services, Infrastructure Management, and Quality Services. We have over 300+ customers world-wide cutting a cross-section of industries, with specific concentration in the financial, telecom, and government sectors.
Q. How has the company evolved since it first started operating?
Avanza started off with a clear focus on a niche market, which is the banking sector, and within a year of formation, big names like Bank of America, Citibank, and American Express were on our client list. After developing in-depth understanding of the banking business domain in terms of their of the evolution of e-Banking and identification of critical consideration factors for banks, Avanza developed a line of products, which not only address the pain areas of banks but also improve the efficiency of their business operations.
Since then, Avanza have not looked back and now we have presence in all major banks in the Middle East and Asia Pacific regions on our client list. Once this partnership philosophy was instilled in the organisation, Avanza started penetrating in other areas such as customised development, portal development, and consultancy for UAE government and other private companies of Middle East.
Today, Avanza operates across continents, delivering quality solutions in the financial, telco, government, and private sectors.
Q. Please tell us about some of the solutions and services you provide?
Avanza is a global software solutions provider specialising in e-Business and e-Banking solutions, IT Consulting, Enterprise Application Services, Infrastructure Management, and Quality Services. We have over 300+ customers world-wide cutting a cross-section of industries, with specific concentration in the financial and government sectors.
We are equipped with vast experience in technical consulting, CRM consulting, and custom software development, and integration. Our services include e-Business implementation, integration, and customised development.
Avanza continues to grow by delivering its clients technology-based solutions in the following areas:
A E-Banking
b E-Business
c E-Commerce
d Customer Relationship Management ( CRM )
e Enterprise Application Integration ( EAI )
f Quality Services
g Infrastructure Management
Q. In your opinion, how is E-Business and E-Banking evolving the modern day commercial markets?
If you are not offering e-services to consumers, then you are not doing business at all! A recent study showed that the volume of online commerce increased by 36 percent during the year 2010-2011 over previous years, despite a gloomy year on Wall Street. This growth is expected to increase this year. Clearly, a strong e-commerce strategy is a prerequisite for long-term survival. E-Business and E-Banking are a rich market, and to tap it you need the right solutions.
Q. Please tell us about your alliances with technology providers and how exactly these alliances are helping you deliver to customers?
We are committed to providing our customers with world-class business solutions giving them a technology edge. In today's complex and dynamic business scenario, filled with fast-changing IT challenges, we have partnered with the best of the breed technology providers in our key business areas to deliver effective solutions. We develop strong relationships with companies that complement and enhance Avanza Solutions' services and technology. We maintain competitive prices, providing high added value by reaching agreements of collaboration with the best in the market. Our strategic alliances with technology vendors and system integrators facilitate us in delivering end-to-end solutions to our customers. Our partners are market leaders in their respective domains and share our values of Integrity, Professionalism, and Excellence. We are Microsoft's Gold Certified Partner, development partners of NCR, and have alliances with Avaya, Teradata, QDS, Emitac, Logica, Nintex, and IBM.
Q. Please tell us about some of your major target markets and your clients.
Avanza Solutions has over a decade of solutions experience in the Banking and Financial sectors. With our e-Banking products running in over 150 banks world-wide, we are one of the pioneers and leading providers of e-Banking applications and Middleware in the Middle East, Africa, and Pakistan. Our e-Banking portfolio comprises of a complete line of products for front-end banking, SOA middleware, transaction processing, and other Value Added Services. With our constant endeavour towards serving our clients in different sectors, Avanza identified its niche in the Telecommunication industry with its challenges of convergence, business transformation, and technological revolution. Telecom Industry is now benefiting from Avanza's ground-breaking solutions, thereby, coping with emerging trends in a way that improves their business. Avanza also works with governments around the world to assist them in advancing their technological standing. Our solutions facilitate governments to deliver better and cost-effective public services.
An exclusive interview with Mahmood Kapurwala, CEO, Avanza Solutions

Copyright Business Recorder, 2012

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