Habib Metropolitan Bank refreshes brand identity

Habib Metropolitan Bank Limited, a subsidiary of Habib Bank AG Zurich, is launching its refreshed brand identity. The refreshed brand identity is made most prominent with its new, retail-friendly nomenclature, HabibMetro - an abbreviation of the bank's legal name with the term of reference most often cited by its customers and replacing the acronym, 'HMB.'
HabibMetro now becomes the bank's name-graphic together with the lion that is making its presence felt across all signage which has been rendered in the bank's signature green colour. The brand identity and communications will further re-position HabibMetro as a historic and with a legacy that has been at the forefront of Pakistan's banking industry and financial development. With this new brand identity, HabibMetro is poised for exciting challenges and significant opportunities in the immediate and foreseeable future.-PR