BR100 Decreased By (-0.08%)
BR30 Increased By (0.08%)
KSE100 Decreased By (-0.11%)
KSE30 Decreased By (-0.2%)
AGHA 7.53 Decreased By ▼ -0.10 (-1.31%)
BECO 5.11 Decreased By ▼ -0.46 (-8.26%)
BML 58.30 Decreased By ▼ -1.44 (-2.41%)
BOP 34.58 Increased By ▲ 0.18 (0.52%)
CNERGY 13.68 Increased By ▲ 0.57 (4.35%)
CSIL 6.30 Decreased By ▼ -0.11 (-1.72%)
FCCL 57.55 Decreased By ▼ -0.51 (-0.88%)
FFL 16.50 Increased By ▲ 0.27 (1.66%)
FNEL 1.20 Decreased By ▼ -0.01 (-0.83%)
KEL 7.36 Decreased By ▼ -0.07 (-0.94%)
KOSM 5.98 Decreased By ▼ -0.05 (-0.83%)
LOTCHEM 27.51 Decreased By ▼ -0.16 (-0.58%)
MLCF 101.93 Decreased By ▼ -0.82 (-0.8%)
NBP 203.29 Decreased By ▼ -1.77 (-0.86%)
NCPL 60.47 Increased By ▲ 0.84 (1.41%)
NPL 69.80 Increased By ▲ 1.24 (1.81%)
OGDC 318.48 Decreased By ▼ -0.44 (-0.14%)
PACE 11.12 Increased By ▲ 0.07 (0.63%)
PAEL 42.86 Decreased By ▼ -0.24 (-0.56%)
PIBTL 16.72 Increased By ▲ 0.09 (0.54%)
PPL 230.62 Increased By ▲ 1.17 (0.51%)
PRL 76.73 Increased By ▲ 5.93 (8.38%)
PTC 71.18 Increased By ▲ 0.18 (0.25%)
SSGC 27.10 Decreased By ▼ -0.31 (-1.13%)
TBL 10.28 Decreased By ▼ -0.03 (-0.29%)
TELE 8.56 Increased By ▲ 0.03 (0.35%)
TPL 23.59 Increased By ▲ 0.53 (2.3%)
TPLP 15.45 Decreased By ▼ -0.31 (-1.97%)
TREET 24.51 Decreased By ▼ -0.20 (-0.81%)
TRG 60.09 Decreased By ▼ -0.20 (-0.33%)

Hundreds of gadget lovers laid siege to Apple's flagship Sydney store on March 16 to be the first in the world to get their hands on the new iPad as the company's shares in New York spiked above US $600. Apple is looking to tighten its grip on the tablet market with its third generation launch, which boosts a more powerful processor, increasing pressure on competitors including Google to make devices more enticing.
The anticipation saw Apple shares briefly top $600 for the first time on Wall Street on Thursday before closing at $585.56. The stock has gained more than 50 percent in the past three months alone.
In scenes expected to be repeated world-wide in the nine other countries and territories launching the product, hundreds were gathered outside its Sydney store when it opened at 8:00 am local time (2100 GMT Thursday). But the first of the new iPads were not collected from Apple, instead from shops owned by Australian telecom giant Telstra in Sydney and Melbourne, which threw their doors open just after midnight.
While queues snaked through the city streets outside Apple's Sydney store, the hype was not on the scale seen for the launch of iPad 2, when people began camping out up to four days before.
Only one person had staked his claim outside by mid-afternoon Thursday and he was being paid to do so. Former truck driver Steve Parkes began his vigil on Monday after being offered Aus$950 (US $1,000) by a jobs site to line up wearing a T-shirt emblazoned with the employment company's logo. The free publicity garnered by an Apple launch seems to have caught on, with others donning promotional shirts in front of the barrage of television cameras.
The new tablet is being released in Australia, the United States, France, Canada, Germany, Japan, Singapore, Switzerland, Britain and Hong Kong on Friday. A key upgrade is its eye-grabbing screen resolution, or Retina display, which is on a par with that of an iPhone 4S and which Apple says is the sharpest ever on a mobile device. It also boasts a more powerful processor and the ability to connect to the latest 4G LTE telecom networks that move data faster than their predecessors, as well as an improved camera.

Copyright Agence France-Presse, 2012

Comments

Comments are closed for this article.