German software developer SAP plans to invest $450 million in the Middle East and North Africa (MENA) over the next four years as it seeks further growth beyond its mature home markets, the company said on March 12. The world's biggest maker of business software is targeting 40 percent annual growth in regional revenue to the end of 2015, chief financial officer Werner Brandt told a news conference in Dubai.
Brandt said within the MENA region, the Gulf was SAP's primary focus. "SAP expects to significantly grow its MENA revenues by 2015, building on double-digit compound growth between 2008 and 2011 and establishing the region as one of the company's top 10 growth markets globally," SAP said earlier in a statement.
Mobility, in-memory computing and cloud services would drive this growth, said Sam Alkharrat, managing director for MENA, adding SAP was unlikely to make acquisitions in the region. "From a local perspective it's more about talent acquisition rather than business acquisition," he added.
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