Bradman 'Mickey Mouse' case settled

A settlement was reached Wednesday over the use of Donald Bradman's name and image, after his son said he feared the cricket legend was being turned into a "brand name like Mickey Mouse". Executors of the Bradman estate accused law firm Allens Arthur Robinson - responsible for managing the "intellectual property" of his name and image - of negligence in allowing him to be "exploited" by the Bradman Foundation.
Son John Bradman's displeasure became public in 2005 when the foundation licensed an Australian food company to market "Bradman" chocolate chip cookies in India. At the time, the family described Bradman as "a loved and missed family member, not a brand name like Mickey Mouse".