Today, SAP Pakistan introduces Business Intelligence solutions especially aimed for Small and Medium Enterprises (SMEs). SAP has been named the overall market share leader in the world-wide BI market, owning nearly a quarter of the market according to the April 2011 report issued by Gartner Inc.
"Market Share Analysis: Business Intelligence (BI), Analytics and Performance Management, 2010, World-wide." In the report, SAP ranks No 1 with 23 percent share of the world-wide market based on revenue. Countries in the Southeast Asian region have huge communities of small-to-medium scale enterprises (SMEs), many of whom employ thousands of workers and contribute to their GDP. In fact, most Southeast Asian countries have more SMEs as registered businesses than large enterprises.
The Association of Southeast Asian Nations (ASEAN) puts the number of SMEs at 96 percent of all enterprises and employing up to 85 percent of overall workforce. SMEs also account for up to 30 percent of exports and contribute around 50 percent of GDP.
Hassan Jamal, Country Liaison Manager, SAP Pakistan said that despite their huge numbers and contribution to their respective country's GDP, SMEs have yet to largely tap information technology (IT) to improve their business. "Many SMEs are using a computer just to run the company's operational activities of everyday life, whereas the SME business people can use IT to forecast and even encourage the growth of their businesses forward. Therefore, old data that businesses store can be just as valuable in the future as they were in the past. This is the value that business intelligence offers."
Meanwhile Nitin Gangla, Director, Indirect Channel Business, SAP Asia explained: "Business intelligence or BI refers to an IT-based process of collecting, analysing and forecasting company performance based on past, raw data. This must come with the collection of all raw data and analysing these to come up with effective and strategic planning and decision making. Companies that have sales data, for instance, can collect past reports, factor in their performance for certain seasons, and come up with strategic campaigns. The data they collect in the past should guide them in their future needs."-PR
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