Qmobile was launched in 2009 bringing the real power of communication through a wide range of mobile phones packed with top of the line innovative features and international quality standards became the second most selling brand of Pakistan in short period of time.
The strategy behind the success was the introduction of affordable price mobile with almost all features. Apart from providing the consumers with features like Bluetooth, External memory card, USB support, Camera, MP3/Video player and FM Radio, the innovative features like Dual SIM and QWERTY Keyboard really gave it the edge it needed. Qmobile up till now has introduced 30 plus sets all of them within Rs2400 to Rs10,000, enabling its consumers to relish the luxury of design and elegance along with easy to use interface to get the best out of their communication devices.
The strategy of endorsing celebrities like Atif Aslam, Iman Ali, Humayun Saeed and Ayesha Khan in their advertisements to capture the audience attention and yet at the same time portraying the brand as an innovative and affordable brand proved to be successful. As the first local mobile phone company to enter a crowded marketplace, up till now Qmobile has been moving towards growth and has achieved the target of becoming the Pakistan's fastest growing mobile company.-PR
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