Byco Petroleum Pakistan Limited: Petroleum marketing business

Byco Petroleum Pakistan Limited (BPPL) has entered the petroleum marketing sector with a renewed vision. With a blend of high quality human resource, newly-designed retail outlets and a fresh brand identity Byco Petroleum Marketing is an emerging leader in the oil marketing sector of Pakistan's economy.
Currently there are 12 OMCs operating in the industry in Pakistan, including local as well as multinational corporations. Every player is striving to perform better than its competition and provide the best quality of service to its consumers optimising available resources. Industry dynamics make it difficult to attract loyal customers from other branded products and services as awareness and expectations in the market are increasing. Therefore, to carve a niche for itself and maintain market Byco commenced the sale of petroleum products with the establishment of its first retail outlet in July 2007 and have reached 173 retail outlets in this short span of time. We aspire to further add considerable outlets in the current fiscal year, thereby, increasing our network in order to consolidate our market position and have representation within major geographical areas of the country spread from Karachi to Kashmir.
Byco is the only OMC which has grown at a staggering rate of 208% as compared to other competitors in the last fiscal year; with a growth of 390% in retail sales and 303% in turnover. Though in its infancy stages, Byco Petroleum Marketing has already leaped to the 6th position amongst the industry players. With a cumulative market share of 2.6% (upto December '10) in liquid fuels, Byco Petroleum Marketing has grown almost 62% in terms of market share as compared to same period last year. This has been the result of Byco's penetrative marketing strategy in retail, consumer and international sales segments.
Apart from retail sales Byco Petroleum Marketing's ever increasing and diversified consumer portfolio is also on a fast track growth. Although it has not been long Byco Petroleum Marketing has developed a strong customer base but is expanding every day by acquiring major customers in bunkering, marine business, industrial consumer business, captive power projects, cement, and consumer goods companies. Furthermore Byco Petroleum Marketing has carved a niche for itself in the international market by supplying specialised diesel (Winterised Diesel) and bunkering fuel (RMG 380) in growing foreign markets and bunkering businesses. The company has had the privilege to be the first to introduce these products in Pakistan.
Supply chain mechanism has been strengthened with availability of storages across the country in order to meet marketing requirements at various geographical locations. Moreover with entry into the White Oil Pipeline the company is supplying the refinery's product across the length and breadth of the country more efficiently. Moreover Byco Petroleum Marketing accomplished the milestone of importing its first shipment of Diesel oil and Furnace Oil during the last year.
Byco Petroleum Marketing also aspires to be a major part of the industry and is involved in moulding its business activities to the changing needs of its customers and providing them with the best possible experience. We envision being among the top 3 OMCs of the country in the near future and in this respect, we are maximising our thrust on customer reach, market share, providing innovative fuelling and energy solutions to our customers, within and outside Pakistan.
An essential step in this regard was the launch of the new Byco brand. An unparalleled brand architecture exercise has been performed by international brand consultants to position Byco over and above its competition. First time such an exercise has been performed in the country's oil Industry. Through this exercise we aim to strengthen our corporate image by infusing brand-strategy elements and aspects such as positioning and brand persona that allow us to not only compete locally but also at a global level with international giants.
We have started marketing quality Byco-branded lubricants that provide superior protection and improve engine life. We aim to market one of the best lubricants range covering both Automotive and Industrial products. Byco has started sales of LPG in branded cylinders and has entered the bulk sales market and is also planning to provide one of its kind LPG auto gas facility at its retail stations, providing greener energy options to our customers and creating a cleaner environment in the country. It would also be a first in promoting a convenient and safer method of LPG sales.
Apart from the marketing sector, Byco will soon be recognised for the largest petrochemical complex and oil refining unit, both of which once completed will be unique and state of the art. Moreover the company is also planning to put up a one of its kind Sub Sea Pipeline known as Single Point Mooring (SPM) and Isomerization unit which is a first in the country and would greatly add value to the oil industry as a whole.
Apart from providing customers with unique products and services the company also realises its responsibility towards serving the community and working for the betterment of the society in general. The concept of Community Development Plan at Byco highlights the building of active and sustainable communities based on social justice, mutual respect, and perception of a common interest. The Company's Community plan though in its nascent stage has started to make a visible difference to the Community and has improved relationships with them. The following has been done for the Local Community: Provision of drinking water to the locals living in villages in close proximity to the Mouza Kund Site.
Medical facilities, supply of medicines and medical assistance provided to the locals. Education assistance, supply of text books, stationery and scholarships grants provided to the locals. Skilled and unskilled workers are inducted locally. The company's focal point is to utilise the local human resource for its project and to develop a culture which encourages the local people for acquiring education. Provision of job opportunities to local population around the Site, which not only helps the welfare of the people living in the nearby villages but also helps in cutting Carbon emissions by people not having to be brought from distant locations to work at the Site
Scrap, water and civil works related contracts are awarded to the local contractors. Rehabilitation and construction material in the event of floods and natural calamities.
Promotion of sports and recreational facilities. Last but not the least; Byco has been very active in providing aid and relief goods to the victims of recent floods that wreaked havoc across the country.
Byco wants to be a source of advancement in the industry and soon be counted amongst top industry leaders of Pakistan. We strongly believe Byco has the potential as well as the capability to contribute towards the country's progress and represent Pakistan on the global business arena, as an emerging energy leader, Insha Allah.