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"GROHE is the global market leader and the world's largest single-branded manufacturer and supplier of sanitary fittings, offering premium-quality products that deliver the perfect flow of water, always". Premium quality products and design excellence make Grohe AG Europe's largest and, at around 8 percent market share, a leading global manufacturer of sanitary fittings.
Our goal is to deliver the perfect water experience and so GROHE's product range incorporates aesthetically appealing designer taps for bathrooms and kitchens, ingeniously safe thermostats, showers and shower systems that pamper the user, smart installation and flush systems and attractive accessories.
The company and its 5000 employees in 130 countries around the world are committed to handle the precious resource of water responsibly every single day. Their work focuses at all times on developing innovative products, which genuinely add value to customers' lives.
The company manufactures its products at six locations - at its three German factories incorporating GROHE Centres of Excellence in Hemer, Porta Westfalica and Lahr, as well as at its three international sites in Portugal, Thailand and Canada. The Corporate Centre, the in-house Design Studio and the GROHE Store, the multifunctional showroom that imaginatively showcases GROHE's brand world, are all based in Düsseldorf, Germany.
GROHE promises unrivalled enjoyment of water at any time. Its ambitious product philosophy, which is based on the perfect balance of quality, technology, design and sustainability, represents a guarantee that this pledge will be fulfilled. Only sustainable products that meet this requirement can embody the GROHE brand and are brought to market.
GROHE Quality: GROHE Quality is one of the three mainstays of GROHE's product philosophy. GROHE products not only comply with but also far and away exceed mandatory standards. External certification, eg by the TÜV or the DVGW (German Technical and Scientific Association for Gas and Water), plus internal durability tests in the GROHE Life test Laboratory and rigorous testing of materials all aid quality assurance. These quality tests guarantee longevity, safety and comfort for an unrivalled water experience.
GROHE Design: Everyone has their own particular style and GROHE has the products to match these lifestyles. GROHE Design complements your own style and enhances the look and feel of your bathroom and kitchen. It is inspired by the natural world, combines ergonomics with timeless aesthetic appeal and is created for human beings. The GROHE Design Studio comes up with the premium designs of all GROHE products.
It creates products designed to keep on appealing to people every day for years and the inherent creativity of which is intended to surprise. At the same time these products have to be intuitive to use and comfortable and convenient to handle. This concept brings its rewards - GROHE products have over the course of many years won major awards at a large number of international design competitions, such as the red dot product design award, the iF design award or the Good Design Award.
GROHE Technology: GROHE feel-good technologies blend technical perfection with emotion. They play a key role in the long-term functionality, the high degree of resilience and outstanding ease of use that our products feature. Thus, for example, GROHE SilkMove technology allows for particularly smooth-running, precision temperature control. Instead of awkward juddering, it provides a silken usage sensation throughout the lifetime of any tap. People who choose GROHE can also enjoy water without having a guilty conscience, because the products enable you to treat resources responsibly - without diminishing your enjoyment of water.
GROHE Sustainability: Everything at Grohe AG revolves around water and the considerate use of resources. Sustainability is an integral element of the corporate culture and deeply rooted in the structures and processes of GROHE.
Management has defined comprehensive principles and guidelines for sustainable action, which are implemented at all levels to ensure that the company acts as responsibly as possible. This includes sustainable products, responsible production and social responsibility.
GROHE is successful all over the world as a result of the brand's substantial power of innovation. GROHE products can be found in private households, exclusive hotels, on board luxury liners and in soccer stadiums as well as in public buildings and healthcare facilities.
GROHE Market: The global sanitary products industry falls into three categories: Bathroom equipment, such as bath tubs, ceramics, shower panels and enclosures.
Sanitary fittings, such as bathroom and kitchen faucets and showerheads. Sanitary technology, such as flushing and installation systems and water pipes. GROHE has products in each of these categories. Our water technology products handle water at all outlets in residential bathrooms and kitchens, as well as in commercial, industrial and institutional sanitary installations.
-- GROHE: Media Contacts
-- Lina Varytimidou
-- Regional Channel Marketing Manager, Projects
-- Eastern Mediterranean, Middle East & Africa
-- Grome Marketing (Cyprus) Ltd.
-- PO Box 27048, CY-1641, Nicosia, Cyprus
-- Tel: +357 22 899 033, Mobile: +357 99 720 866, Fax: +357 22 379 188
-- [email protected]
-- www.grohe-middleeast.com
-- Mashhood Naseer Arain
-- Field Executive, Pakistan
-- Grome Marketing (Cyprus) Ltd.
-- Pakistan Liaison Office

Copyright Business Recorder, 2010

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