Engro Foods Limited continues its endeavour to highlight the diverse cultures of Pakistan through its latest campaign for "Tarang" tea whitener; "Tarang Bhara Des". Pulsating with the catchy lyrics "Mera des hai Tarang main, suroor kay sachay rang main", this one of a kind campaign uses the vernacular, filmy platform to unite Pakistan's rich cultures.
Commenting on this new exciting campaign, Brand Manager, Tarang, Syed Mohammad Salman Ali said, "We have always given our consumers the taste of culture and the essence of Pakistan. However in this new campaign we have attempted to bring together all the colours of Pakistan keeping in line with Tarang's platform the glamour of Lollywood.
Engro Foods under the Tarang umbrella has been working towards reviving our Pakistani film industry. With the previous success of "Hero Banay Ki Tarang" and the various campaigns launched by the brand, the industry leader has stayed in the limelight. This new Tarang campaign features artists from all regions of Pakistan performing together, in sync with each other.
"The Idea is to bring this feeling to the people in person, to revive their love for the nation through happiness and closeness. We have on board with us some of Pakistan's finest performing artists from different localities who will he travelling across country to fulfil our promise of a 'Tarang Bhara Des", said Salman All.-PR
Comments
Comments are closed for this article.