KARACHI: Pakistan needs to improve its perception and due projection internationally to transform its potential into a success story, says Consul General of Switzerland in Karachi, Philippe Crevoisier.
Exchanging views with KCCI office bearers during his visit to the Chamber, the Swiss Consul General said Switzerland had been in Pakistan since its existence and many Swiss companies were successfully doing business here in Karachi.
"We are being represented not only in Islamabad but also in Karachi which is a very good sign," he said adding this clearly indicated that Switzerland actually saw the potential in Pakistan, said statement issued by Karachi Chamber of Commerce and Industry.
He said that although the existing investment in ties and trade figures between the two countries were very nice yet to be strengthened.
Philippe Crevoisier informed that Switzerland's industry had 80 percent SMEs component. SMEs were well-organized to quickly react to numerous markets and they were looking forward to enhance their exports to new markets.
He was fairly convinced that the overall security situation was much better as compared to the perception prevailed in the world. The law and order had visibly improved over last couple of years which was likely to encourage many Swiss companies including SMEs to get into this market and look for opportunities.
He said that Karachi had huge potential for Swiss companies and it was a good sign that many businessmen from Karachi were also eager to do business with Switzerland.
President KCCI Shamim Ahmed Firpo, Senior Vice President KCCI Asif Nisar, Vice President KCCI Muhammad Younus Soomro and KCCI Managing Committee members were also present at the meeting.
Earlier, while welcoming the Swiss Consul General, President KCCI Shamim Ahmed Firpo informed that Karachi, which is the economic and financial hub of Pakistan, offers profitable investment opportunities and added facilities for investment and joint ventures to Swiss investors.
He spoke of Pakistan's old and strong friendly relationship with Switzerland, which was ranked 5th in terms of foreign direct investment in Pakistan and was a reliable trading partner.
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