Dell Inc on May 31 rolled out three new personal computers aimed at consumers who are willing to pay a premium for machines they use to play games, music and video. Alex Gruzen, senior vice president of Dell Product Group, said the XPS M1210, XPS M2010 and XPS 700 are aimed at "a more discerning, premium customer."
The move comes as the No 1 PC maker is looking for ways to boost profits as competition drives down PC prices. The XPS M1210 and M2010 are multimedia-ready laptops that further extend the company's video game-oriented XPS line into entertainment.
The sleek XPS M2010, which was unveiled at the Consumer Electronics Show in January, has a 20-inch, high-definition wide-screen monitor, eight speakers and other features. It looks like an artists' portfolio when carried by its owner. Prices start at $3,500.
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