Bank Alfalah Limited emerged on the Pakistani banking scene following the privatisation of Habib Credit & Exchange bank in 1997. With the support of the Abu Dhabi Group and driven by strategic goals set out by its Board and management, Bank Alfalah has evolved into a responsible and leading financial service provider. Within a short span of time, the bank has engraved a significant position for its self in the banking industry.
Today as we look back towards the milestones achieved, we are filled with immense satisfaction, to have come such a long way since privatisation. From a humble net work of 3 branches in 1997, the bank has expanded to 118 branches in all big and small cities of Pakistan. Plans are also currently underway for further expansion of branches, keeping in line with the emerging customer needs. The product portfolio has expanded in response to our client's need and now covers a host of services in corporate banking, Consumer banking and investment banking. By the grace of Almighty Allah, with the faith of our shareholders and the support of our clients, the Bank's corporate image has become synonymous with service excellence.
The bank aims to invariably improve its existing standards by adopting innovative measures and exploring new perspectives for both products and customer care. This customer focused banking strategy has enabled Bank Alfalah to evolve as a single source financial service provider of Corporate and retail banking services.
BAL comprises a dedicated team of professionals, equipped with sound business acumen and diversified experiences in their respective fields of operations. The management focuses its expertise on making prudent and vigilant economic decisions which resultantly produces higher returns for our investors and customers. Our notion is to serve the quality through customised and comprehensive offers for our customers. We have offered a wide range of banking products which are strategically planned and designed to suit our customer's needs. This notion has given us strength to face the future challenges. The array of products continues to satisfy the banking requirements of our customers. We at BAL are aware of the dynamic market set up and have targeted not only the individuals but also institutions and multinationals.
CONSUMER BANKING BAL has proven to be the leading provider of consumer banking services in the country. Our banking strategy revolves around the key customer needs, coupled with the providing of personalised services. Client at BAL feels secure about the maximisation of his money and as custodian; we also look forward to provide the services which are far more than just a conventional banking. We believe in moving one step ahead to sort, identify and fulfil customer's needs by providing timely assistance and by realising the value of the customer's money, we systemise our banking plans in such a way so as to provide the maximum returns on their savings and investments.
We are proud to exemplify our prestigious product line up that continues to fulfil the market demands and have streamlined our product array to stay ahead of the emerging consumer patterns:
CAR FINANCING:
We feel immense pride that our car financing has redefined operating standards and by the grace of Almighty Allah, BAL is enjoying a top position in the industry of Automobile financing. We commenced car financing in the year July 2000 and within just five years of commencement of business; achieved a gigantic figure of financing more than 50,000 vehicles as on June 30, 2005. This certainly reaffirms our stance on giving clients maximum value for their money. Considering this product as the most lucrative mode of lending, and in view of its feasibility in the near future, BAL offers the most competitive mark- up rates in the market and provides a chance to the innumerable customers to make their dreams materialised through buying of their desired vehicles.
LEASING BUSINESS:
Car leasing is an additional business, whereby the bank is targeting the individuals as well as corporate sector to avail this facility for vehicles, machinery and equipments at very competitive mark-up rates.
ROYAL PROFIT DEPOSIT ACCOUNT:
Our branded and uniquely designed saving deposits address a range of customer needs. Individuals and Investors are showing their interest in our Royal Profit saving scheme.
CREDIT CARDS:
The Alfalah VISA credit cards offering No joining fee, No renewal fee and lowest mark-up rates, have already made impressive inroads in the market. The Alfalah Card center in Lahore is a state of the art, impressive facility that is dedicated to provide highest level of service to the clients.
HOME LOANS:
Bank Alfalah has made impressive progress in the consumer credit arena. We now offer Home loans for both Pakistanis and NRPs. These loans are offered at attractive rates to ensure that clients receive maximum benefit.
RUPEE TRAVELERS CHEQUES:
BAL has also offered RTC facility, where by our customers can enjoy the convenience of carrying near cash with ease.
ATMs/ On line Banking
A country wide ATM net work and phone banking are providing maximum convenience to our customers.
Today, we look forward to creating a firm foundation for further dynamic development of the Bank. A foundation that is based on the quality of services and professionalism on one hand, and our customers' high level of trust on the other.
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