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Print Print 2005-07-30

Askari Commercial Bank Limited

THE VISION: To be the Bank of first Choice in the Region
Published July 30, 2005

THE VISION: To be the Bank of first Choice in the Region
The Mission To be the leading private sector bank in Pakistan with an international presence, delivering quality service through innovative technology and effective human resource management, in a modern and progressive organisational culture of meritocracy, maintaining high ethical and professional standards, while providing enhanced value to all our stakeholders, and contributing to society.
CORE VALUES: The intrinsic values, which are the corner-stones of our corporate behaviour are Commitment, Integrity, Fairness, Teamwork and Service.
CORPORATE PHILOSOPHY INSPIRING RELATIONSHIPS: From knowing our customers requirements to understanding employee needs, from utilising modern technology to making responsible social contributions, from enhancing stake-holders value to practising corporate ethics... We are continuously and consistently striving to address newer challenges with a single motivation: "the power to inspire and be inspired"
BRIEF HISTORY:
An important player in Pakistan's financial services industry, Askari Bank is now leading the way to the most modern and dynamic banking in the country.
Incorporated in October 1991, Askari Bank commenced its operations in April 1992, and has since expanded into a nation wide presence of 76 branches, connected online and supported by a network of ATMs. Askari Bank also has an Offshore Banking Unit in Bahrain.
AWARDS AND ACHIEVEMENTS;
Askari Bank continues its success in competition. Recently we have once again been given the "Best Retail Bank in Pakistan" by The Asian Banker for the 2nd consecutive year. Askari Bank has been given the Consumer Choice Award 2004 for the Commercial Banking Category from the Consumer Association of Pakistan. We have also received the Corporate Excellence Award for the financial sector from the Management Association of Pakistan (MAP) for the years 2002 and 2003. We have been given "The Best Bank in Pakistan" award by Global Finance magazine twice ie for the years 2001 and 2002.
We have been given the "Best Consumer Internet Bank" award by Global Finance magazine for the years 2002 and 2003. We won the Euromoney and Asiamoney awards as early as 1994, 1996 and 1997. We have A1+, the highest possible credit rating, for short-term obligations, and our long-term rating stands at AA+. We won the prestigious "Best Presented Annual Accounts" award from the Institute of Chartered Accountants in Pakistan (ICAP), and The Institute of Cost and Management Accountants in Pakistan (ICAMP), for the Services Sector, for the years 2000, 2001and 2002. We have also received ranking prizes during the last six years from the South Asian Federation of Accountants (SAFA) for "The Best Presented Annual Accounts" for the financial sector, in the SAARC region.
Askari Bank's Products
Over the years, Askari Bank has proven its strength as a leading banking sector entity with ever-increasing commitment to its clients, through a strategic investment in electronic technology.
ASKARI BANK ACHIEVED THE FOLLOWING FIRSTS IN PAKISTANI BANKING:
i). The first Pakistani bank to offer on-line real-time banking on a country-wide basis
ii). The first Pakistani bank with nation-wide network of ATMs
iii). The first bank in Pakistan, foreign or local, to introduce Internet banking in the country
iv). The first bank in Pakistan, together with ABN-Amro, to develop an interbank switch for the ATMs
ASKARI BANK OFFERS THE FOLLOWING RETAIL PRODUCTS TO SERVE THE NEEDS OF THE CONSUMER MARKET:
-- Askari Bank's Value Plus - Rupee Deposit Account
-- Askari Bank's Personal Finance - Loans Scheme
-- ASKAR - Auto Loans
-- Askari i-Net Banking - Internet Banking solutions
-- Askari MasterCard - Credit Card facility
-- Askari Travellers Cheques - Rupee Travellers Cheques
-- mASKCARD -Debit Card
-- ASKPOWER - Prepaid Card
-- Askari Bank's Mortgage Finance - Home Loans
-- Askari Bank's Business Finance - Business Loans
-- SmartCash - Running Finance Facility for Consumers
-- Askari Kissan - Agri Finance Programme
CORPORATE CITIZENSHIP:
Our role as a corporate citizen is as important to us as the products and services we offer.
Askari Bank has made generous contributions in the areas of sports, culture, poverty alleviation, women & child care, health & medical sciences, education, human development and scientific research.
We have sponsored international squash tournaments where professionals from all over the world participated. Askari Bank has also sponsored various other sports tournaments, including Golf and Polo at both amateur and professional levels. The Bank has contributed towards social awareness programs for AIDS, water conservation and blindness, and has promoted the Country's cause on international forum by co-sponsoring the first interactive electronic encyclopedia on Pakistan.

Copyright Business Recorder, 2005

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