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Hino - from generation to generation, believes in the transfer of technology. With strict quality control and constant supervision of Japanese experts, landmark technologies have been successfully transferred from Hino Japan to Hinopak in the past and will continue to do so in the future.
Hinopak is constantly involved in facilitating and spreading new information to people in and around the automotive industry. One such attempt is the induction of the Vendors Assistance Program through which vendors are given training on to how to assure quality and management of production.
HINO 500 SERIES TRUCKS:
Hinopak's commitment to "AIMING FOR SURE QUALITY" remains the reason behind the company's evolving outlook and new product line. The New Hino 500 Series is a dynamic combination of power, economy, style and safety. Vast improvements in engine technologies have allowed us to create Engines that work twice as hard with more horse power while offering lower fuel consumption than ever before.
Featuring revolutionary technologies such as the Euro Standard Low Emission Diesel Engines, CNG Engines for Buses, multi valves engine, new air intake system, turbocharger with intercooler, overhead cams, heavy duty clutch, synchronised transmission and power steering to facilitate a more comfortable drive.
Hino's new medium-duty truck series meets the demands of truck owners, drivers and consignors who insist upon perfection. With its stylish new look, fuel efficiency, low emission engine, comfortable cabin and ease of operation, this is a series that everyone will want to drive. If you are looking for durability, reliability and safety, these new models are close to excellence.
The models included in the new Hino 500 series are...
FG1J, This 4X2 robust truck with a JO8C engine has a gross vehicle weight of 18 tons is suitable for all types of cargo and transportation needs.
The FL1J 6X2 Truck has a gross vehicle weight of 27.5 tons and is equipped with a JO8C Engine. The new FL1J is suitable for all types of cargo transportation.
The new product line also introduces the dynamic FM1J which is 6X4 Truck with a gross vehicle weight of 28 tons and boasts a Turbo Intercooler engine JO8C-TI. This Truck is suitable for all types of transportation needs specifically for off-highway dumpers at the remotest construction sites.
The powerful SG1J is 4X2 Truck with a gross combination weight of 39.5 tons, also equipped with a JO8C turbo intercooler engine; the SG1J is suitable for all types of trailers.
The powerful FM2P 6X4 Prime Mover with 320 PS is equipped with Euro 2P11C engine. Its greater engine power and extra loading capacity will usher a new era of faster & economical goods transportation.
NEWLY INTRODUCED BUS MODELS:
The new Bus line up is built upon reliable AK1J and RK1J (Rear engine bus) Series that offer straight and kick up frame options for intercity and intra-city usage. Both newly introduced series can be suitable for a wide variety of bus bodies. The kick up frame for inter-city operation offers more space for storage and luggage while the larger doors and low boarding height of the straight frame allow passengers greater comfort and convenience.
INTRODUCTION OF CNG BUS:
In order to address the growing concerns about pollution, Hinopak, being the largest manufacturer of Commercial Vehicles in Pakistan has added another feather in their cap by introducing the first ever dedicated CNG bus manufactured in Pakistan.
The Hino AK1J-CNG bus model utilises a dedicated J08C-CNG engine that has been designed by Hino Motors Ltd, Japan in collaboration with an American company. The exhaust emission level of this CNG engine is similar to EURO2 emission level.
INTRODUCTION OF EURO TECHNOLOGY:
In the recent years much global awareness has emerged about environment friendly technologies that produce low, or no emissions. In order to address the growing concerns about pollution, Hinopak is proud to unveil its latest range of vehicles that are in line with global Euro emission standards making Hinopak the first Pakistani commercial vehicle manufacturer to introduce a complete range of environment friendly vehicles.
These vehicles are designed to reduce environmental impact throughout their life cycle with improved fuel efficiency. Further more reduced exhaust emissions have enable us to control the amount of harmful gases that have a negative impact on the environment. Enjoy a safer, smoother drive with HINO.
TOTAL CUSTOMER SATISFACTION:
The company is the first in the commercial vehicles sector to start the establishment of a 3S Dealership network, which offers Sales, Service and Spare Part facilities all under one roof.
Hinopak's vision of customer care and satisfaction drives them to provide only the best product support backup to their customers throughout the country. A comprehensive network of offices, 3S Service Dealers and Spares Parts Dealers are strategically located throughout the country. Hinopak also maintains a fleet of mobile workshops, which provide prompt and efficient back-up service to Hino customers even at the remotest of locations as well as free service and tuning camps.
With a new range of vehicles, Hinopak remains firm in its commitment to delivering only the best every time. It is the enduring success of Hinopak that has made the Hino name a symbol of quality & reliability as Hino vehicles are prized possession for their owners.
DELETION LEVEL:
Hinopak is proud of the fact that we have not only achieved the deletion targets set by the government but have surpassed them in some models. The localisation in various Hino models of chassis ranges from 43% to 54%.
We are proud of the good performance, which would not have been possible without tremendous marketing efforts by our dealers and our sales staff as well as patronage of our customers.
At Hinopak we are proud of our humble contribution to the economy of Pakistan in the form of providing employment in the country, saving precious foreign exchange, transfer of technology and providing environment friendly, top quality and cost effective means of transportation both for public and goods.
Building on seventeen years of success, Hinopak continues to play a leading role in marketing commercial vehicles with superior and advanced Japanese technology.
By continuing to move forward and staying alert to the ever-changing market & social needs, Hinopak will continue to be a successful and well-respected corporate citizen of Pakistan. Hinopak Motors is set to pave the way for a progressive and dynamic Pakistani automotive industry, reflecting their commitment and belief in the Hinopak corporate philosophy to "contribute to the development of more prosperous and comfortable society by providing the world with a new set of values".
(The writer is Director Sales & Marketing, Hinopak Motors Limited)

Copyright Business Recorder, 2005

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