Pakistani market carries immense potential for the growth of the telecommunication sector, within a short span of time there is great deal of expansion and improvement in the domains of the technologies of sending signals, images and messages overlong distances by radio, telephone, television and satellite.
The wide range improvement is greatly attributed to government policy, global trend and emerging technologies improvement in the people's standard of living, importance and need of a fast and effective communication system incorporated with a status symbol.
One other factor which is responsible for this teleboon is deregulation. A result of which is that new private entrants are gearing up to provide service and since June 2004 subscriptions have shot upto 56% that is 7 million, making Pakistan one of the fastest growing telecom markets.
Within a few months the number of phone lines, both land and mobile, in Pakistan is expected to double. Companies as far as from Norway and Middle East have tempted Pakistan and its population of 150 million.
Since July 2003, regulations have handed out fixed, Mobile and long distance licenses to some 50 companies and hence there will be surely a great change and shakeout.
The real adventure is likely to be in the cellular sector, which is the phone of the future. The number of mobile users have outstripped land line subscribers for the first time and momentum in growth will gain more as two new companies have joined the existing four players as the competition heats up and tariffs will come down and quality of service improve.
The charges will give the economy a much needed boost 937,000,0 jobs will be created and the gross domestic product rise from 1.7 % to 3% in the current running year.
The expansion and glory of the telecommunication sector remains at its best but at the same time there are many jitters associated with the fast expansion, with the entrance of so many players in the game, money would be shored and no one would get ample amount of bucks.
At the same time mobile companies have invested in a big way to upgrade their systems, and widening the coverage of their services beside lowering their rate and improving their services.
Mobile companies believe that the Authority which deregulate this sector lacks the expertise to deal with the conflict among the legions of new competition, while the government believes that such issues will appear and that for this mobile companies should be prepared before hand.
A positive thing about this telecom war is that the real beneficiaries are the Pakistani people, who will get good cheap cell phone service. They will get business, they will get jobs and ease of communication, will also help them in other interest like studies, trade business etc.
Improving the telecom will also provide synergy to mobile phone businesses. A load of new shops are coming up to embellish the market. More people will learn to repair their mobiles by acquiring education and skill and giving them an easy way to earn their livelihood.
In simple words Pakistan and its people will be the sole beneficiaries of this changing and challenging telecom environment.
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