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imageOnline networking, telephone SMSs and texting has supplanted the way of life of sending wishing cards to friends and family and relatives on the eve of Eid-ul-Fitr, a customary Muslim celebration.

Eid-ul Fitr festivities arrive in a multitude of unique forms in our society. As the month of Ramadan is in its last leg, the whole way across the nation are sparkled with Eid gear: candy parlor, garments, bangles, mehendi every single run of the mill linked with Eid occasion.

The prevalence of SMS packages and the price-hike of basic commodities have been identified as the main causes of the nominal sale of Eid cards. Once it was a time for most families to invest energy properly selecting, acquiring, composing and presenting Eid wishing cards for loved ones. But now, it has turned into an irregularity.

In spite of the fact that the custom of sending Eid wishing cards has not by any stretch of the imagination vanished, but the method of conveying such wishing has changed. People neither get an ideal opportunity to visit card stalls to buy such greeting cards. On the eve and day of Eid, mobile phones services, however, do experience a sudden spike in traffic owing to a blitz of Eid wishes being sent back and forth.

A shopkeeper in the federal capital name Zameer felt that, there was a huge decline in the offers of Eid wishing cards. He told APP that people used to come to buy Eid cards and send them to their loved ones, but now customers do not buy Eid cards any more.

The Eid cards industry could never die out since they can revive individuals' memory refresh in a much better way than a simple E-mail or SMS. Still, the tradition is somehow losing ground from the mind of people.

Copyright Business Recorder, 2016

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