Eid exhibitions trend witness increases

ISLAMABAD: The trend of arranging special exhibitions for women and children before Eid has witnessed an increase during the last years bringing both shopping opportunity for buyers and huge revenues for sellers.

Days before Eid, popular and unknown brands setup their stalls at corners of markets while dress and jewellery designers select hotels and art galleries to display their products for status conscious people.

Talking to APP, a private event management company official said, "Such exhibitions are a way of getting more profits with less investment as rented outlets have become expensive and buyers visit the outlets mostly during the last days of Eid."

These shows only need marketing and better display opportunities to attract maximum visitors with a variety to meet their needs of choosing perfect accessories for Eid, the official said.

Besides popular brands, home based workers including females also create Eid stuff and demonstrate their skills during Eid days which not only bring respectful earning for them but also keep them aware of new trends according to the market needs.

The federal capital gets many display centres during these days when almost all the ideal venues fill up by the designers, jewellery dealers and children garment sellers.

Besides displaying typical stuff related to women and children, the last days before Eid also invite bangles and henna experts on these stalls specifically arranged for females.

"The last days of Eid provide us with perfect extravaganza on discounted rates while matching practices also become fulfilled on these exhibitions," said Myra, a visitor at an exhibition.

Some NGOs also arrange exhibitions and variety of stalls supporting rural and needy sellers to get income generation and popularity as well.

Copyright APP (Associated Press of Pakistan), 2011