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imageSAN FRANCISCO: Gamers in more than a dozen countries started snapping up new-generation generation Xbox One consoles Friday as Microsoft battled Sony to be at the heart of Internet age home entertainment.

Keenly-awaited Xbox One consoles launched in more than a dozen countries including Australia, France, Britain, Brazil and the United States as day dawned in respective time zones.

Xbox fans queued at consumer electronics shops to be among the first to get their hands on Microsoft's beefed up system that extends beyond gaming to online films, music, social networking and more.

A man in New Zealand, 24-year-old Dan Livingstone, become the first person in the world to officially own an Xbox One. He said he was immediately retreating for five days to play with it.

International time zones meant New Zealand was the first country to launch the console.

Australia was next in the global roll out. The distinctive Sydney Tower turned Xbox One green and another 3D projection beamed onto the water beneath the Sydney Harbour Bridge to mark the midnight launch.

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