The Punjab Oil Mills (POM) has introduced Naturelle oil which is Pakistan's first chemical-free premium cooking oil. Punjab Oil Mills CEO Tahir Jehangir said here on Thursday that he was committed to delivering natural organic cooking oil that naturelle has made it possible practically.
"It's nature's bounty with all its nourishment and energy without any chemical, petroleum or preservatives. With a base of healthy sunflower oil and added vitamins A&D, cooking with Naturelle organic cooking oil doesn't just taste amazing-it's good for you too," he said.
Historically, he said, the large part of oil gets extracted from oil seed like cottonseed, sunflower, peanuts or coconuts.
"If you go back and see the Mediterranean region, olive oil was also in use even in ancient times." According to him, oil is taken to a sequence of vessels in which it is treated with acids, alkalis and other chemical compounds to neutralize any last hexane and to remove the free fatty acids, the rancidity.
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