Branding Matters- The first-ever book on the brand strategy by any Pakistani author has been launched here at Pakistan Arts Council Karachi. Arshad M Awan, author of the book and experienced brand strategist, while launching the book said that his book was all about building the most dominant and tenacious brands, which was yet to fully understand by many brand builders in the country.
The book has covered many brand building relevant strategies to make brands relevant, justifiable and correction. "The crux of the book is to make brand builders believe that to make brands' fundamentals strong by building with the flair of the human spirit and to educate companies in my country that their biggest possessions are their brands," Awan added.
Earlier, Nauman Nabi Ahmed, CEO of the Brand Partnership and one of the top brand strategists of the country, while appreciating the book and author's efforts said the country was in need of such books and other publications on brand strategy so to enhance the concept.
Ahmad Shah, President, Pakistan Arts Council Karachi, while talking on the occasion, said while the brand building was growing in sophistication globally, there was room for improvement in Pakistan and such efforts like Arshad M Awan was highly required and desired.-PR
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