Standard Chartered Bank on Thursday launched 'Breeze', its award-winning Mobile Banking application, making Pakistan the second market in the MEPA (Middle East, Pakistan and Africa) region. Breeze Mobile banking is designed to address the needs of globally-connected customers who are on-the-go, tech-savvy, and who value transaction freedom and convenience. Breeze's introduction to Pakistan follows successful launches in India, Malaysia, Singapore, Hong Kong, Korea, China, Thailand and UAE.
During the launching ceremony of "Breeze" held at a local hotel, the SCB also announced its digital banking vision aimed at enhancing the customer banking experience in Pakistan. This is part of the Bank's global focus on 'Digitisation' socialising personal banking and extending customers' digital lifestyle into banking. Commenting on the Bank's focus on Digitisation, Raheel Ahmed, regional head of Consumer Banking, Middle East, Pakistan and Africa at Standard Chartered Bank said that now the consumers are tech-savvy and mobile and they want banking that not only meets their financial needs but anticipates them.
Standard Chartered focus on digitisation revolves around the customer and it believes that technology has to be useful, intuitive and most importantly seamless, he said. Raheel said that the Bank is investing in technologies that will enhance customer interaction by making banking experiences more secure, efficient and money management simpler while complementing the rest of the banking channels and services.
Commenting on the launch of Breeze, Naseer Hassan, head of Consumer Banking, Pakistan, Standard Chartered said that the launch of Breeze follows extensive research into the banking behaviour of individuals and aims to provide customers with an easy, secure, and user-friendly banking channel. "By adopting a digitisation strategy and providing our customers with digital banking tools, products and services, we aim to extend the customer's digital lifestyle into banking and enhance the way our customers interact with us", he added.
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