PTCL to install ConnectHear’s AI-powered sign language at customer centres

KARACHI: The country’s leading telecommunications and ICT services provider, Pakistan Telecommunication Company Limited (PTCL) has partnered with ConnectHear, a pioneering Pakistani accessibility technology company, to install SILA, ConnectHear’s AI-powered sign language agent across PTCL’s customer care centers starting from Karachi, Lahore and Islamabad.

The initiative furthers PTCL’s commitment to creating a more inclusive and accessible customer experience by making its services more accessible to customers of diverse abilities. Through SILA, Deaf customers can communicate their queries and requirements in sign language and engage directly with customer service representatives, without relying on a human interpreter. This builds on ConnectHear’s ongoing work with PTCL to advance accessibility for the Deaf and Hard of Hearing community.

Commenting on the partnership, Chief Marketing Officer PTCL, Amad Khan said, “Our partnership with ConnectHear has evolved meaningfully over the years, from sensitizing and training our customer-facing teams to leveraging technology to address some of the most important accessibility barriers faced by the Deaf community. We firmly believe that connectivity is meaningful only when it enables everyone to participate. By enhancing equitable accessibility through cutting edge technologies, we are working to ensure that every customer can engage with us with greater dignity and independence.”

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