Binance, JazzCash sign MoU for growth of virtual assets

ISLAMABAD: Binance, the world’s leading global blockchain ecosystem and cryptocurrency exchange by trading volume and users, and JazzCash, Pakistan’s leading digital financial services platform and part of the VEON Group, have signed a Memorandum of Understanding (MoU) to explore potential collaboration aimed at supporting the responsible growth of virtual assets in the region.

As Pakistan’s virtual asset regulatory framework continues to evolve with the establishment of Pakistan Virtual Asset Regulatory Authority (PVARA) to oversee digital asset activities, momentum is building to foster innovation while ensuring compliance. This MoU establishes a preliminary framework for discussions between the two organisations. Together, Binance and JazzCash intend to explore potential areas of collaboration related to education, awareness, and the possible development of virtual asset solutions that align with regulatory requirements and market needs.

Rachel Conlan, Chief Marketing Officer of Binance, said “Binance is proud to partner with JazzCash as we work together to drive the responsible growth of digital assets in Pakistan and across the region. With regulatory frameworks like PVARA paving the way, this collaboration represents a significant step toward expanding financial inclusion and empowering more people to access the benefits of blockchain technology in a secure and compliant environment.”

Binance has over 280 million registered customers worldwide. The company offers a broad range of products and services including trading, finance, education, research, and Web3 innovation, all underpinned by robust security and compliance standards. Binance is committed to building an inclusive crypto ecosystem that expands financial access and freedom globally.

Murtaza Ali, CEO of JazzCash, said “JazzCash has always championed technologies that expand financial access while promoting secure and inclusive participation in the digital economy. By entering into this exploratory MoU with Binance, we are advancing our efforts to understand how global digital-asset trends can support Pakistan’s evolving regulatory landscape. We aim to engage responsibly, support regulatory progress, and advance opportunities that build trust, transparency and innovation for our customers.”

Copyright Business Recorder, 2025