Engro Fertilizers accelerates digitization through SAP Fiori gamification

KARACHI: Engro Fertilizers Limited has accelerated its digitization at an unprecedented pace through the gamification of the SAP Fiori software application. This innovative initiative helped the company overcome several internal corporate challenges, such as employee resistance to digital change and enhancing sales force performance by enabling them through technology.

Developed by SAP, a global leader in software, Fiori allows organizations to create customized applications depending on specific needs. The application’s adoption gave Engro Fertilizers’ sales force direct access to real time data like inventory, customer balances and customer accounts on their smart phones, empowering them to make data-centric decisions. However, the initial resistance to adopting a new technology resulted in restricted app usage with employees still dwelling on traditional inefficient practices.

To drive employee engagement and ensure maximum utilization of the app’s key offerings for better sales and customer servicing, the commercial excellence team at Engro Fertilizers integrated an innovative concept of gamification into S/4Hana Fiori where a game-like interactive interface was introduced, titled “The Pakistan Walk”.

“Last year we rolled out SAP Fiori application to facilitate our sales teams to have access of live data, enabling them to serve the customer better and to strengthen the Engro brand. However, the lack of adoption due to the learning curve was a matter of concern,” said Nadir Qureshi, CEO Engro Fertilizers. —PR

Copyright Business Recorder, 2021