Lotte Pakistan PTA (Lotte PPTA), one of South Korea's largest conglomerates operating in Pakistan, has partnered with Karachi United Football Club to support the activities of Karachi United Football Foundation (KUFF). As an initiative to promote sports and community development in Pakistan, Lotte PPTA and KUFF are working towards providing sports-related health and educational services to the underprivileged youth and communities of Karachi.
Lotte PPTA has facilitated KUFF and contributed to this significant initiative by providing free sports gear with footballs to 160 football players. Medicines for frequently occurring ailments have also been distributed amongst the players and their families to promote well being. In addition to this, free health sessions are being conducted for players and their families to spread awareness about hygiene and nutritional values amongst them.
As part of the programme, KUFF has set-up six Centers of Excellence in underprivileged areas in Korangi, Malir, Old Golimar, Mangophir, Nazimabad and Lyari to provide free football training, education, vocational training and health awareness sessions through its network for potential football players and their families. The initiative aims to provide an environment fostering positive development through sports, education and various vocational activities for children living in underprivileged areas where there is a lack of recreational opportunities.
A representative of KUFF, Khowaja Obaid Ilyas said "The response from the Centers of Excellence has been tremendous. Football is by far the world's most popular sport and is gaining popularity in Pakistan also. Karachi is Pakistan's largest city with a tremendously talented youth. It is vital we give them every chance to improve their lives through sports (football), education, vocational training and health."-PR
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