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'The Educators', the largest school network has launched for the first time in country an exclusive loyalty card for its students, named as "The Edu-Card". This card not only offers special discounts from the leading brand partners like McDonald's, Stoneage, Ferozsosns, Stylo Shoes, Joyland, Guardian Pharmacy etc. It also carries significant features of health and education insurance courtesy Pak-Kuwait Takaful.
The first "Edu-Card' distribution ceremony was held on May, 23, 2011 at the Expo Center, Lahore with the collaboration of Elite Campus Lahore, where the management of "The Educators" distributed the " The Edu Card" to the school students.
The event was warmly attended by the country head McDonald's Raza Ali; Gias-ud-Din Khan GM of Orix leasing; Azhar Paracha Pak-Kuwait Takaful; Mohsin of Cinestar; Muqeet CEO of Ferozsons; Asghar Abbas of Joyland; Khayam of Stylo Shoes and Zahid of Guardian Pharmacy. The brand Partners in their addresses to the audience showed full confidence with the "The Edu-Card" and "The Educators" School system.
An evening with a crowd of 2000 people including students and their families interacted with the brand representatives presents at their stalls at the spacious Expo Center. They enjoyed with free goodies, especial discounted items for the launch as well as fun games at the event.
Riaz, compare gave an overview of the evenings' proceedings to be followed. Our Network associate Elite Campus, Moazzam Clair highlighted his campus achievements and the association with The Educators. As the entire brand partners were seated on stage, Qamar Ejaz briefed the audiences about the Edu-Card and the privileges this card initially holds. The card promises endless discounts from numerous brand partners.-PR

Copyright Business Recorder, 2011

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