Samsung signs Beckham Olympic Games ambassador

Samsung Electronics Co Ltd, on Thursday announced an exclusive agreement with the legendary footballer David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will raise awareness of Samsung's sponsorship of London 2012, as a World-wide Olympic Partner, by appearing in multi-platform adverts and public relations campaigns.
Commenting on the agreement Beckham said: "I'm very proud to be part of the team that brought the Olympics to my home city, London. It is one of the greatest events in the world. Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games."-PR