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imageTHE HAGUE: Dutch food giant Unilever, reportedly caught up in a pricing war with a British supermarket chain, warned Thursday the falling pound will likely hike its prices in Britain.

Releasing stagnant third-quarter figures, the huge multinational, which supplies popular brand names like Ben & Jerry's ice-cream, Knorr soups and Hellmann's mayonnaise, acknowledged it was a "tough market" globally.

There was a "price deflation" across most of Europe, chief financial officer Graeme Pitkethly said.

"But in the UK, which is about 5.0 percent of our global turnover, prices should start to increase to recover higher cost of imported materials from the weaker sterling," he told a conference call.

The Rotterdam-based company said in a statement that "due to a negative currency impact in the quarter... turnover was virtually stable."

Sales stood a 13.38 billion euros ($14.6 billion) in the third quarter, down fractionally from 13.4 billion euros in the same period in 2015.

The news comes as Marmite, a popular British savoury staple, was among brand names pulled off the online store of leading supermarket chain Tesco after Unilever reportedly demanded price hikes.

Unilever had sought price increases for its products to offset the cost of imported commodities following the fall of the pound, the Financial Times reported Thursday citing executives at numerous supermarket groups.

The British pound has faced turbulence recently, last week plummeting against the dollar to its lowest level for 31 years, amid uncertainty over the impact of the country's planned Brexit from the European Union.

But Unilever chief executive Paul Polman voiced confidence in his company. "Our business continues to demonstrate its resilience by growing competitively and consistently in tough market conditions," he said.

"With markets remaining soft and volatile, we have continued to transform our business at an accelerated pace."

Third-quarter sales were up 3.4 percent over the same period last year at constant exchange rates, but, measured in current exchange rates, fell 0.1 percent.

Unilever was founded in 1930 and has grown into a massive conglomerate, employing some 173,000 people around the world.

It sells a wide range of goods including its personal care products such as Rexona deodorant, Sunsilk shampoos and Simple skin care goods, as well as many home cleaning items.

Copyright AFP (Agence France-Presse), 2016

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